People can use near-field communication to just tap their smartphones and get the information and data they want to access.
This is the reason why a lot of mobile app developers are using NFC to help people download their apps when they are out of their homes. For example, an app developer can put up a poster or a flyer in a public place advertising their mobile apps. Then affix a smart tag to it, allowing people to just tap their smartphones, go to their respective app stores, download and install the mobile app.
All of these take about five seconds. This surely beats having to go to your app store, searching for the right mobile app and then downloading it yourself.
This is what Telstra and the City of Sydney is doing for their New Year’s Eve mobile app. The mobile app would allow users to call their family on midnight of New Year’s Eve. They can also submit a text message and have the chance to have the same text message displayed on the pylons of the Sydney Harbour Bridge during the New Year’s Eve festivities.
Telstra and the City of Sidney also asked Tapit to provide the services that would allow people to download the app via NFC.
If you are in Australia and would love to get the app, just look for a Telstra phone box, approach a Telstra retail staff or get posters and other marketing materials. Tap your phone to it and you can get the app without any hassles.
This is a good idea, actually. Telstra is giving away their content using something that they already have: the 1,100 phone boxes that they have as well as the 1,300 lanyards on their employees. It is all just a matter of using NFC to activate all of these! Not a bad investment right?