American Eagle Outfitters has just implemented a new payment service that utilizes near-field communication technology. The AEO flagship store in Times Square now accepts payment via Google Wallet, thanks to newly installed SingleTap terminals that allow payments, redemption of coupons, and collection of loyalty points just with a single tap of an NFC-enabled phone.
As part of its Google Wallet launch, AEO automatically entitles buyers using the new payment system to a 15% discount. They also become automatically eligible for reward points under the AEO AeRewards loyalty program.
What’s more, AEO customers can also download surprise offers to their mobile wallets, enable the offer they like best, and collect this offer as they tap their phones on the terminal when they pay. This is because Google has just come up with an updated version of its Google Wallet app, featuring more transaction details, the ability to find special offers, a better tutorial section, an improved user interface, and certain bug fixes.
With the launch of its near-field communication payment service, American Eagle Outfitters is also running a “Tapping Spree” promotion that encourages customers to try out the service. The store provides shoppers with a Sprint Nexus S 4G NFC phone that they can take turns using to test out the new payment system. (The updated Google Wallet is currently only available for users of Sprint Nexus S 4G from the Android Market app store.) This promotion, which is marketed through a huge electronic billboard on the store, runs only until the end of the month.
Selected American Eagle Outfitters stores, as well as 77kids and Aerie outlets, in Chicago, Los Angeles, San Francisco, New York and Washington DC will also be equipped with the SingleTap terminals for shoppers with NFC-enabled phones to use.
Google Wallet was first announced in May 2011, and American Eagle Outfitters was among the first retailers to support it. It joined the list of Google Wallet retailers along with Bloomingdale’s, Subway and Macy’s, among others.