Category Archives: NFC advertising
Australia Places More Value on NFC than So-Called Experts
Apple might have snubbed near-field communication once again, but the technology is not dead as most tech blogs and observers are predicting and pronouncing it to be. For one, Gartner has already shut NFC down as a mobile payments technology. … Continue reading
How to Use NFC: Japan Shows the World
When it comes to innovations and technology, Japan is still the one that the world looks up to. This includes creating great experiences for customers and shoppers alike. So is it any surprise that Japan is teaching the world about … Continue reading
Australia’s Eye Corp. to Work on Largest NFC-Based OOH Advertising Network
Australia-based Eye Corp. – which operates Out-of-Home (OOH) media businesses in various countries including Australia, New Zealand, the United Kingdom, and the U.S. – has started converting its sites to support near-fiend communication as well as SMS, QR codes, and … Continue reading
Update: 13 Brands Sign Up for Reading NFC Project
We have written about the town of Reading embarking on a new NFC-based outdoor advertising service, which equipped all outdoor advertising sites and bus shelters with near-field communication technology. So far, 13 major brands have already signed up for the … Continue reading
Reading Town Advertisements Now NFC-Enabled
All posters at Oracle Shopping Mall, all outdoor advertising sites, and all bus shelters in the British town of Reading have now been equipped with near-field communication technology. The new NFC service was activated on March 5. This makes it … Continue reading
NFC on Indoor and Outdoor Ads to Debut in Canada
News about near-field communication technology, devices, and services have been coming out from all around the world. This one comes from Canada. Gauge Mobile teamed up with Newad and Astral Outdoors to bring Scanvee. Scanvee uses NFC to make ad … Continue reading
NFC Applications Will Grow to Be a $34.52-Billion Industry by 2016
A report on near-field communication collated and prepared by Markets and Markets shows that the acceptance for NFC has been quite low, despite the availability of the technology for quite some time now. But this could very well be a … Continue reading
What 2012 Brings for NFC
With the close of 2011, we have seen a lot of encouraging trends that point to near-field communication technology becoming mainstream in 2012 or 2013. For one, we have seen a lot of companies take up NFC. This includes financial … Continue reading
PayPal Introduces NFC P2P Payments Service in Android App
PayPal has launched its newly updated Android app, which now offers NFC-based peer-to-peer payments service. This new near-field communication functionality is available as part of the PayPal Android app’s version 3.0 that can now be downloaded from the Android Market. … Continue reading
Old Navy Brings Spanish Language NFC Ads in Miami
American clothing chain Old Navy has come up with an NFC-enabled out-of-home advertising campaign in Miami, Florida. The campaign involves Spanish language advertisements, which can be spotted at bus shelters that are equipped with displays managed by outdoor media operator … Continue reading