Category Archives: NFC advertising

NFC News on Coca-Cola and Apple

Coca-Cola is running an NFC-based marketing campaign in 100 retail stores in Australia with the aim of engaging its consumers and for them to download the company’s loyalty app. For this new NFC promotion, Coca-Cola is utilizing its existing point … Continue reading

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Guess Who is Dabbling into NFC and QR Codes

A certain multinational giant is planning to use QR code and near-field communication in an elaborate marketing campaign. Who? Google.  That’s who. Partnering with Australia’s oOh! Media, Google is treating passengers who come into the domestic airports at Brisbane, Melbourne … Continue reading

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Australia Places More Value on NFC than So-Called Experts

Apple might have snubbed near-field communication once again, but the technology is not dead as most tech blogs and observers are predicting and pronouncing it to be. For one, Gartner has already shut NFC down as a mobile payments technology. … Continue reading

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How to Use NFC: Japan Shows the World

When it comes to innovations and technology, Japan is still the one that the world looks up to.  This includes creating great experiences for customers and shoppers alike. So is it any surprise that Japan is teaching the world about … Continue reading

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Australia’s Eye Corp. to Work on Largest NFC-Based OOH Advertising Network

Australia-based Eye Corp. – which operates Out-of-Home (OOH) media businesses in various countries including Australia, New Zealand, the United Kingdom, and the U.S. – has started converting its sites to support near-fiend communication as well as SMS, QR codes, and … Continue reading

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Update: 13 Brands Sign Up for Reading NFC Project

We have written about the town of Reading embarking on a new NFC-based outdoor advertising service, which equipped all outdoor advertising sites and bus shelters with near-field communication technology. So far, 13 major brands have already signed up for the … Continue reading

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Reading Town Advertisements Now NFC-Enabled

All posters at Oracle Shopping Mall, all outdoor advertising sites, and all bus shelters in the British town of Reading have now been equipped with near-field communication technology. The new NFC service was activated on March 5. This makes it … Continue reading

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NFC on Indoor and Outdoor Ads to Debut in Canada

News about near-field communication technology, devices, and services have been coming out from all around the world.  This one comes from Canada. Gauge Mobile teamed up with Newad and Astral Outdoors to bring Scanvee.  Scanvee uses NFC to make ad … Continue reading

Posted in Mobile Payments, Near-Field Communication, near-field communication companies, NFC advertising, NFC Marketing | 1 Comment

NFC Applications Will Grow to Be a $34.52-Billion Industry by 2016

A report on near-field communication collated and prepared by Markets and Markets shows that the acceptance for NFC has been quite low, despite the availability of the technology for quite some time now.  But this could very well be a … Continue reading

Posted in Mobile Payments, Near-Field Communication, near-field communication companies, NFC advertising, NFC banking, NFC Devices, NFC Marketing, NFC news, nfc security, NFC Statistics, NFC Uses | 1 Comment

What 2012 Brings for NFC

With the close of 2011, we have seen a lot of encouraging trends that point to near-field communication technology becoming mainstream in 2012 or 2013.  For one, we have seen a lot of companies take up NFC.  This includes financial … Continue reading

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